Getting your Pay per Click off to a good start in 2008 will require you to look at all the types of ways that traffic is driven to your site. PPC advertising will continue to rise, but other forms of media are making their names such as Consumer Generated Media. Those who can find the right mix of advertising and can capitalize on the different media streams will rise above their competitors. With the recent talks of Microsoft and Google looking to purchase Yahoo this could make the market even more lucrative. The key I believe that will be most valuable in 2008 is regional searches as the internet has become a large economy finding your local merchant via some of the big search engines can be challenging. As the search industry evolves finding the right regional and niche keywords to target can increase sales and traffic.
