I have read a few books on what it takes to become successful in business and selling. From Zig Ziglar to Kenneth Blanchard they all talk about the tools that are needed to close the deal or build relationships with customers. One of the more interesting books that we have read is Discover your Strengths. This very simple concept talks about selling to your strengths instead of trying to improve on your weaknesses. This was always the case when I first started out in sales management is that we would look for areas of improvement and then try and coach to those areas to make the person stronger. Through developing a persons strengths they will become better at what they do and be more passionate about what they love to do.
I am true believer in the basic point that you have to be passionate about what you sell or do or you are just wasting your time. So pick up a copy or download the book and listen to the principles. You can even take a Strengths finder assessment online that will help you find your true strengths.
