The Bernard Factor Your Net on blogs

By developing a friendship and showing interest in their business and the struggles and opportunities that they face you can become a solution and not just another fix.

There are many things that you can do to foster relationships with your key customers such as sending them thank yous after appointments, sending birthday cards to them and their staff, and knowing what they like to do outside of the workplace. When sending cards I would highly recommend that you customize and spend the extra few dollars so that the customer feels that you took the time acknowledge their special event. Sending a customized birthday or special event card with your companies branding on it can help create goodwill and foster that business relationship. Simple things can add up to huge advantages to help you stand out from your competitors and develop a longer lasting partnership with you and your customer.