Aiming to be Europe’s largest advertising source bloggerwave is blazing the trail in helping companies to generate buzz around their products using bloggers. The world of online advertising has been in a states of flux with reports that PPC advertising models may not be getting the return on investment that they once did. Many people are less likely to click through ads than they are a product mention on a blog. Blogs have been exploding over the last few years and are even threatening mainstream media as a source of news and information. Bloggerwave helps to create the union between advertisers and interested bloggers to create a force to challenge any media or advertising source. IQDivision owns bloggerwave and also offer media and online marketing services. They are in the stages of launching ReviewWave which is still in the construction phase but looks to add another layer of advertising to their clients.
